Five New Communication Technologies You Need to Know
A five-week Webinar with Shel Holtz
Beginning Monday, March 1, 2010
Cost: US $195
It seems that each new year brings communicators the challenge of learning the latest technologies that will affect the way they do their jobs. But 2010 heralds the introduction of several new online technologies that will have a more profound impact than usual. In this illuminating Webinar, online communication expert Shel Holtz will guide you through five of the most important technologies you’ll need to understand as you adapt your communication strategies to the tools embraced by your publics.
During each of the Webinar’s five weeks, Shel will bring you up to speed on a different online trend. These will include:
- The real-time web—Since its inception in 1989, the World Wide Web has been a repository of static content. You found updated sites by polling them. The change to a real-time web, with updates pushed to you instantly, heralds a significant change in how the web will impact your organization and how you can use it to your company’s advantage.
- Augmented Reality—If you’ve seen a football game in the last few years, you’ve seen Augmented Reality (AR) in the shape of a digital yellow line indicating the spit to be reached for a first down. Now it’s being used for everything from helping you find the nearest subway entrance via your smart phone to promoting music on the web.
- HTML 5—We were told HTML 4 would be the last update to the web scripting language, but HTML 5 is here and will significantly alter the way your audiences interact with online content. You need to be ready to adopt it.
- The app revolution—When Apple introduced the App Store with the launch of the iPhone, it was empty. Apps were not Apple’s focus, but they have become the driving force behind the iPhone and its competitors. They’ve even extended beyond smart phones to printers and television. Will you know when an app is a requirement to achieve your communication strategy?
- GPS and location services—If you haven’t “checked in” at a location with the mobile game FourSquare, you know somebody who has. The localization of online content is being aided by the GPS functionality of smart phones, and the business uses are just now being conceived.
When management asks whether you should be using these technologies, you’ll need the answer. Even better will be proposing their use strategically before management is even aware of them.
As with all Shel Holtz Webinars, you’ll have access to a treasure trove of online resources and downloadable handouts. The new interface makes participating in the conversation simpler than ever, and voting in each lecture’s poll has become a lot easier, too.
Webinars consist of five lectures, with a new lecture posted each Monday for five weeks. Lectures consist of a mix of text, audio, and sometimes video…but you don’t need anything more than your web browser. Webinars are asynchronous —- that is, they do not take place in real time. That means you can drop in whenever it’s convenient for you —- there’s no place you have to be on any particular day or time.
To get an overview of how these Webinars work, visit http://www.shelholtzwebinars.com and view the demo video.
Webinar cost: US $195