SEO for Communicators
The beginners’ crash course in Search Engine Optimization
with Shel Holtz
Beginning Monday, July 20
Webinar Cost: US $195
Highly reputable people are asserting that SEO—search engine optimization—could ultimately replace PR agencies. Meanwile, larger PR agencies and media companies are acquiring SEO boutiques.
At the very least, communicators need to have a foundation in SEO today just as much as they needed to understand desktop publishing two decades ago.
In this introductory course, you’ll learn the basics of SEO as it relates to communications; we’ll focus specifically on the dimensions of SEO that communicators need to incorporate into all their online efforts. You’ll learn…
- The importance of keywords and how to choose the right ones
- How metadata can drive better search results
- Critical elements fore any web page
- The ethics of SEO, and how not to violate them
- How to use web analytics to improve your SEO efforts
- SEO for press releases
- SEO behind the firewall, on your intranet
If SEO is brand new territory for you and you want to get up to speed in a hurry, this five-week course is for you! This Webinar will include a variety of multimedia elements including videos, audio, and screencasts, along with text.
As with all Shel Holtz Webinars, you’ll have access to a treasure trove of online resources and downloadable handouts. The new interface makes participating in the conversation simpler than ever, and voting in each lecture’s poll has become a lot easier, too.
If you have not participated in one of Shel’s webinars before, visit the site at http://www.shelholtzwebinars.com and watch the introductory video. Webinars consist of five lectures, with a new lecture posted each Monday for five weeks. Lectures consist of a mix of text, audio, and sometimes video...but you don’t need anything more than your web browser. Webinars are asynchronous —- that is, they do not take place in real time. That means you can drop in whenever it’s convenient for you —- there’s no place you have to be on any particular day or time.
Webinar cost is U.S. $195.