Getting Strategic with Social Media
A five-week Webinar with Shel Holtz
Beginning Monday, May 10, 2010
Cost: US $195
Register here
Far too many social media efforts are based entirely in tools and tactics. “We have a YouTube strategy” is a common refrain, but only YouTube has a YouTube strategy. For the rest of us—those uploading videos—YouTube is a tactic that helps achieve a strategy. And “We gotta have a Facebook fan page” is no strategy at all.
In this provocative five-week Webinar, online communication authority Shel Holtz will guide you through the means by which you can establish a social media strategy for your organization, one that is based on goals that will actually move the needle in your organization rather than just generate hits and visits. You’ll learn…
- The three critical levels of social media and where each fits in your plans
- How to develop a strategy management will buy into
- How to assess the performance of your social media effort
- How engagement with customers and other audiences can help achieve your goals
- The role social media plays in building your company’s brand
- Why employees at the front line should play a part in your strategy
As with all Shel Holtz Webinars, you’ll have access to a treasure trove of online resources and downloadable handouts. The new interface makes participating in the conversation simpler than ever, and voting in each lecture’s poll has become a lot easier, too.
Webinars consist of five lectures, with a new lecture posted each Monday for five weeks. Lectures consist of a mix of text, audio, and sometimes video…but you don’t need anything more than your web browser. Webinars are asynchronous —- that is, they do not take place in real time. That means you can drop in whenever it’s convenient for you —- there’s no place you have to be on any particular day or time.
To get an overview of how these Webinars work, view the demo video.
Webinar cost: US $195
Register here