Transform your company into a media company
A five-week Webinar with Shel Holtz
Beginning Monday, April 11, 2010
Cost: US $195
In this era of digital communications, all companies are media companies.
Of course, all companies produce some media—press releases, ads and the like. But the new requirement goes far beyond these traditional outputs.
Not too long ago, the only genuine, full-blown media companies were those that made their living producing content—television networks, record companies, newspapers and magazines, movie studios, advertising agencies and the like. But the world has changed. Shrinking news organizations mean there aren’t enough reporters to cover your organization, so you have to get your own story out. In the world of social media, conversations are most often kicked off with discussions about a piece of content. Without a broad range of media offerings, your company may just escape the notice of the very customers you’re trying to attract.
In this ground-breaking Webinar, online communication authority Shel Holtz will address…
- How companies from Intel and Dell to Best Buy and Home Depot are becoming media companies
- The primary media channels available to organizations—from embedded journalism to multichannel efforts—and how to strategize their use
- The specific roles of video, audio and text in your content
- How to get people to find and spread the word about your media creations
- What it takes to staff and budget for media creation
- How to assess the effectiveness of your media efforts
As with all Shel Holtz Webinars, you’ll have access to a treasure trove of online resources and downloadable handouts. The new interface makes participating in the conversation simpler than ever, and voting in each lecture’s poll has become a lot easier, too.
Webinars consist of five lectures, with a new lecture posted each Monday for five weeks. Lectures consist of a mix of text, audio, and sometimes video…but you don’t need anything more than your web browser. Webinars are asynchronous—that is, they do not take place in real time. That means you can drop in whenever it’s convenient for you—there’s no place you have to be on any particular day or time.
To get an overview of how these Webinars work, visit http://www.shelholtzwebinars.com and view the demo video.
Webinar cost: US $195